If you would like to explore the city during the Christmas holidays, the popular mobile application, Zagreb Be There, now offers two new Advent routes. One of them is Foodie Zagreb, starring the friendly ghost of Zagreb Christmas, Mr. Alojz. He will reveal where you can enjoy the best traditional Christmas specialties. Of course, he also visits various events, hangs out with people and knows where good times are to be had, while he keeps written track of all of his adventures and shares them via social networks. During the Advent period, he will be the administrator of the Instagram profile of the Zagreb Tourist Board.
The other route is the Christmas Heritage route, which introduces visitors to the tradition of celebrating Christmas in Zagreb. The route features many sacral structures such as the cathedral and the chapel of St. Dismas, but also the numerous events such as the Christmas of old Zagreb, the Festival of Christmas Cakes and Cookies, and the exhibition Advent in a Croatian House. Apart from those two routes, you can also take a Christmas journey around town using the Advent Zagreb route, which will take you to interesting Advent locations in the city, including the Ice Park, Advent at Zrinjevac, Fuliranje, etc. On each of these routes you can win prizes if you check in at each location using your smartphones, and you can win a Zagreb Be There warm beverage mug.
The application is free; it is available on Android and iPhone devices, and it can be downloaded from the betherezagreb.com microsite or via the QR code found on leaflets available at all major tourist points in Zagreb. Thus far it has won numerous international and domestic awards, including the award for the best digital tourist promotion in Europe (Tourism&Strategy Festival, Rueil Malmaison, France, 2015) and the best tourist innovation of the year (Days of Croatian Tourism, Opatija, 2015).
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