The pace of events in Zagreb, the capital of Croatia, is becoming faster and faster. Cultural and sport events, as well as the continuous efforts to widen Zagreb's offer, are changing the tourist image of the city. This is also shown by statistics: in certain months of the last year tourist trade recorded year-on-year growth rates of as much as 30 percent. New events and programmes, as well as the exceptional increase in the interest seen in the popularity of the Zagreb Tourist Board web sites, show not only that this growth is not accidental, but also that it will continue at an even higher rate.