Numerous foreign guests who are spending this year’s holidays on the Adriatic coast will also have the opportunity to get to know the diverse tourism offer of Zagreb and the Zagorje region. With a long list of partners, the project “Discover the Heart of Croatia” has the main goal of introducing the diverse offer of continental Croatia, which can be enjoyed year-round, to tourists who are already familiar with the Croatian Adriatic coast.
The programme consists of a four-day spa and city-break package arrangement, which includes a combined holiday in Zagreb (Dubrovnik Hotel and Palace Hotel Zagreb) and the Zagorje region (Tuhelj Thermal Spa and Jezerčica Thermal Spa). The offer consists of two packages: a four-day Spa Break in Zagorje or a four-day City Break in Zagreb priced at 180 Euros or 220 Euros per person respectively. The offer also features numerous other benefits such as hotel accommodation with full use of all services, a visit to the surrounding area, a visit to one of the nearby museums, and one complimentary meal in a restaurant or rural household offering catering services. Therefore, guests will have an affordable opportunity to enjoy key aspects of the offer in the “Heart of Croatia” throughout the year: to experience the cultural range of the capital; enjoy the nature surrounding the city; relax at the wellness facilities of modern thermal spas in Zagorje; visit a diverse selection of museums in Zagreb and its surroundings; as well as taste the culinary tradition of local agricultural farms and wineries.
The project includes an array of hotels, tourist agencies, wellness centres, museums, restaurants, wineries and other tourism facilities. A million copies of the entire programme has already been printed on small promotional leaflets and, with a ten percent discount on all aforementioned arrangements, the leaflets will be distributed throughout the summer at all border-crossings, information desks in coastal tourist board offices, offices of the Croatian Tourist Boards worldwide, as well as at various fairs and markets. The project will also be promoted on 23 billboards located at the entrances to all major cities along the Adriatic coast, in addition to 13 city traffic light junctions, as well as on the official website: www.heartofcroatia.hr. Information about the project will also be aired during primetime hours on HRT radio channel 2, immediately following the newscasts for foreign tourists. Partners in this project are the Ministry of Tourism, the Croatian Chamber of Economy, the Trades Chamber of Krapina-Zagorje County, the Krapina-Zagorje County itself, the Palace Hotel Zagreb, the Dubrovnik Hotel Zagreb, the Tuhelj Thermal Spas ltd., the Jezerčica Thermal Spas ltd, the Tourist Board of Zagreb County, and the Zagreb Tourist Board; the main organizer is the Tourist Board of Krapina-Zagorje County.
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