Video portal on culture, the catering industry and tourism

The first video portal, Izvidnica.hr, has been launched in Croatia to promote culture, the catering industry and tourism. Its main feature is the innovative use of video. As a thematic portal intended for the citizens of Croatia and their guests who are either staying in Croatia or intend to visit it, Izvidnica.hr presents the catering and tourist offer of Zagreb.
 
The portal’s visitors are informed about the upcoming cultural, music and other events, as well as about the catering and tourist offer. In addition to the video announcements or video footage of past events, the portal also offers video trailers of the most recent big screen movies, as well as video clips of theater shows. The portal also offers discounts and other benefits in restaurants, clubs and other catering establishments. There is a discussion forum and a free subscription newsletter.

Under the link titles ‘Events’ and ‘Info box’ Izvidnica.hr gives an overview of the cultural, music, tourist and catering offers of Zagreb and other Croatian cities. The use of video has been a step forward in online promotion as it allows the portal’s users to experience part of the atmosphere and ambience of an event or place and thus makes it easier for them to navigate through the offer and find the events and places most suitable for them.